Inter Parfums’ subsidiary signs licensing deal in Hong Kong

Inter Parfums, Inc. announced that its newly created Hong Kong subsidiary, Inter Parfums USA Hong Kong Limited, has entered into a 12-year exclusive worldwide license to create, produce and distribute perfumes and related products under China’s leading luxury brand, Shanghai Tang. The first fragrance under the Shanghai Tang brand is expected to launch in Spring 2014. Founded in 1994, Shanghai Tang is the leading Chinese luxury brand with international recognition and distribution.

Jean Madar, chairman and CEO of Inter Parfums, Inc. stated, “China is a strategic priority for Inter Parfums, and as this is an important new relationship for us we have established a new subsidiary in Hong Kong, Inter Parfums USA Hong Kong Limited, to manage the global operations of the Shanghai Tang brand. Shanghai Tang translates China’s rich history with a vibrant sophistication that reflects the contemporary Chinese ‘Art de Vivre’. We believe that Shanghai Tang is a truly unique brand with exceptional potential to become a global beauty brand in the luxury segment, and we are committed to making this a highly successful venture.”